Ello! Ello! (Ain't no free lunch)

So the masses are cheesed off at Facebook and threatening a mass exodus...again. Remember when everyone was going to leave and use Google +? Yeah...didn't work out as planned. Twitter may have gained a few more users...but remember kids, Machete don't Tweet...and neither will I.

The list of complaints is long and varied. Facebook really has screwed up in a number of ways...but, it's free to the user, so who are we to bitch? Sure...we have ads to ignore. All of our posts might not reach all of our friends...who, chances are, were ignoring them in the first place. Facebook wants bands and other business to pay to promote or boost posts. (From what I've witnessed, that hasn't really worked well either) Now Facebook wants to insist on people using their REAL names! GASP! SHOCK! HORROR! SHUDDER!

If you have to hide behind a fake persona...I have to wonder why. I've heard many reasonable claims as to why, many based on 'safety' issues. Well guess what kids...if EVERYONE is using their legal name, the so-called stalkers and cyber bullies will be using theirs too...and less likely to do stupid things. But...no one thinks about that. It's easier to whine.

Now, a new social networking site has appeared out of nowhere: Ello! And...they claim to be FREE and AD FREE! They claim to be pro user and anti-corporation. These claims will attract a lot of people.

Everything you wanted to hear!

Sounds too good to be true. Like all things that sound too good to be true, it's because it is. Unless someone has found a way to invest the Hughs fortune to maintain the site, some has to pay for it.

Ello, on their own site, claim "Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers.

We originally built Ello as a private social network. Over time, so many people wanted to join Ello that we built a public version of Ello for everyone to use.

Ello doesn't sell ads. Nor do we sell data about you to third parties.

Virtually every other social network is run by advertisers. Behind the scenes they employ armies of ad salesmen and data miners to record every move you make. Data about you is then auctioned off to advertisers and data brokers. You're the product that's being bought and sold.

Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a "free" service, users pay a high price in intrusive advertising and lack of privacy.

We also think ads are tacky, that they insult our intelligence and that we're better without them."

Wow. Just wow. These folks are gooooood! They know just how to reel you in, don't they. They're telling you everything YOU want to hear! It's FREE! You're SPECIAL! You're SMARTER for using their product! 

(source: https://ello.co/wtf/post/about-ello)

But wait...there's more. While Ello repeatedly states "Ello is completely free to use.", there's a catch. They're going to ask YOU, the user, to pay for it. How? Simple. Some of their features will be 'pay to play', so to speak. Don't believe me? It says so right on their site!

"We occasionally offer special features to our users. If we create a special feature that you really like, you may choose to support Ello by paying a very small amount of money to add that feature to your Ello account.

You never have to pay anything, and you can keep using Ello forever, for free. By choosing to buy a feature now and then for a very small amount of money you support our work and help us make Ello better and better."

Now wait just a doggone minute. It's free...but they suggest we might want to give them money? Which is it? Is it free or pay as you go? Suggested donation? They haven't even bothered to show prices, and anyone with a measurable IQ knows that is always a red flag.

So let's look at the features they currently have on their free beta version:

Simple Commenting
@mention pre-population on user profiles
Improved error handling
Enhanced user Discovery
Fluid grid Noise view
Views per post
Drag users between Friends & Noise (still buggy)
Email notifications (Following/Invite Accepted/Mentions)
Invitation system & ability to invite Friends
Network-wide in-stream announcement system
Javascript refactor = One Page Application (OPA)
In-Stream notifications (Following/Invite Accepted)
In-line Emoji integration
View Followers & Following lists
Welcome post & brief tutorial
Re-order fields within Omnibar
WTF section (Help, About & Policies)
Post #, Follower # & Following #
@mentions (update: autocompleter now works!)
Arrow keys hide and reveal drawer & access full-screen publishing mode
Ability to make profile visible on Ello network only (on/off)
Image compression
Follow (Friends/Noise)
Unfollow (Friends/Noise)
Omnibar post text (basic)
Omnibar post text advanced (bold, italic, urls)
Omnibar post images
Omnibar post animated GIFs
Omnibar post Emoji
Omnibar delete posts
Omnibar edit posts
Time stamp displays post detail/permalink
Option to toggle Google Analytics on/off
Respect DNT browsers settings

Sounds pretty good, right? Really basic...but it'll get better, right? So, you'll be able to say HI to your friends...an that's about it. Some basic text and picture sharing, and of course, tagging. Might as well just text your friends are send emails.

Here's what they have coming soon...and these just might be what they'll ask YOU to pay for:

User blocking
Inappropriate content flagging
Audio integration (Soundcloud)
Private Accounts
Rich (multimedia) commenting
Mobile web refinements
Repost w/ author attribution
Notification Center
Online/offline user designation
Love + Love bookmarking stream
Emoji index
Video integration (Youtube, Vimeo, Instagram & Vine)
@@ Private Messaging
Auto-push posts to other networks
iOS & Android mobile apps

Want to do anything fun with it? Pay them. Want to block that asshole who keeps bugging you? Pay them. Want to share a video of your new favorite band? Pay them.  I can't say for a fact that's the case...but that's how it looks to me. All Ello has done is remove the middle man...the advertiser. Ello is coming straight for YOUR wallet. Without money coming in, the site will close. Without profit, these "seven well-known artists and programmers" (wait a minute...I thought they said they were artists and designers! Now they're programmers?) will have no motivation to keep up the site. They've seen the success of the old MySpace and Facebook, and have made note of the failures of each. They have researched the best way to sell YOU their product...without even proving that it works.

I was sent an invite (the beta phase is currently invite-only). When I went to set up my profile, I got this message:

"We will invite you as soon as we can. Ello is currently in beta, and we are inviting new users in small groups as we roll out new features.

In the meantime, please share our Manifesto — and help us spread the word."

WTF? I already received an invite! Sounds pretty buggy already. A couple of friends who managed to get on all stated they had problems with the site. Do I really want to switch one set of bugs and problems (that I can work through in seconds) for another? Time will tell, I guess...but I think that once people are asked to 'donate', over and over, it will get old quick. And this whole "share our Manifesto" biz...sure, it's a viral grass roots approach designed to make the user feel part of some subversive uprising...but in short, Ello is too cheap to advertise. Probably spending their meager start up funds on new and improved ways to ask for your money. Remember...nothing is free.

 Facebook just might be a more ruthless giant than we realize. I don't see it crumbling any time soon, with the possible exception of crumbling under its own weight. There are loads of smaller and/or lesser used social networking sites...but we all want to be connected to everyone! Right? Ask yourself this...why?

13

I miss you.

Rock Ain't Dead...But The Industry Is

Gene Simmons (from the band Kiss) has opened his mouth again and managed to stir the turd. One has to credit him with his amazing ability to do so.

This time round, it's less what he said or how he said it, that's the problem. The problem is with the average person's inability to read past the headline. People are banging their proverbial drums because they THINK he said Rock & Roll Is Dead. What he was talking about is the industry. The music industry in general. And guess what...he's correct.

The tone of the Esquire interview between Simmons and his son, was actually that of an old man looking back on what he tried to create and the current reality. It's actually somewhat sad. Simmons knows that he earned more than most. He's not stupid. He also knows that there are people who don't like his music...and he's OK with that too. He points out that back in the good ol' days the public voted with their money. If they liked a band, they bought the records. Not the case any more. As soon as a song is released, it's bootlegged. Good-bye money. While that may not be as much of an issue for a multimillionaire like Simmons, the exact same thing happens to every musician, all across the spectrum. The big names to the no names. And the no names can't exist on dreams for long.

Simmons makes some valid points, which I will happily share here:

"ROCK DID NOT DIE OF OLD AGE. IT WAS MURDERED."

And guess what? He's right. It was killed by it's so-called fans who feel that music should be free. Except...it costs money to record those songs. There's a big difference between something recorded at home on a computer and something recorded in a studio. I can always hear it. Sometimes I like the home-recorded stuff. Sometimes I like the studio stuff. But...I can always tell the difference. And besides...it's just one copy of one song, right? Wrong. It's the majority of copies of every song.

Simmons points out the difference between the old days when record labels could and would spend the time and money to groom an act with potential. Those days are looooooong gone.

"I am so sad that the next 15-year-old kid in a garage someplace in Saint Paul, that plugs into his Marshall and wants to turn it up to ten, will not have anywhere near the same opportunity that I did. He will most likely, no matter what he does, fail miserably. There is no industry for that anymore."

"Some brilliance, somewhere, was going to be expressed, and now it won't, because it's that much harder to earn a living playing and writing songs. No one will pay you to do it."

Like I've publicly opined about for years...where's the next big thing? It's still out there...and still rocking and rolling...but most of us will NEVER get to hear it. And that's sad. Why won't we get to hear it? Because there's only so much these kids can do. There are millions and millions of songs online...millions more added every day. If you're lucky, you might know some whacko like me who believes so much in music, that he/she has dedicated their life to it. I'm lucky to have the occasional opportunity to do PR for a few labels, majors and indies alike. These folks come to me because they know I'm honest and will do what I can to get that ol' word of mouth going. It just keeps getting harder and harder.

Seriously...where is the next big thing? Simmons made yet another excellent point:

"Here's a frightening thought: from 1958 to 1983, name 100 musical anythings that are iconic, that seem to last beyond their time...Now from '84 until today, name some. Just give me a few — artists that, even after their passing, are or will be inescapable. Artists on the same level as the ones I just mentioned. Even if you don't like them, they will be impossible to avoid, or deny, even after they've stopped making music and maybe passed on. In fact, they become bigger when they stop."

The real giants are either gone or still making music. There aren't any new ones coming along. The one hit wonder is nothing new. The industry thrives on it. But...where are the new giants? They might be out there...somewhere...but they'll never become giants. Not like we're used to. They're too busy trying to find ways to not starve, to keep their phones, electric, water, and heat on. They're too busy making sure they have transportation. They're too busing being lost in the sea of others just like them.

I stated that the fans killed the music industry. That is partly true. The other part of the problem lies with the music industry itself. Like any large industry, it's a bunch of folks with MBAs, looking at the bottom line. They're busy making sure the money comes in so the company's expenses are met, plus a tidy profit margin. As long as there has been a music industry, it has tried to act like any other business. Give the people what they want, and if at all possible, pre-guess what they want and give them that. There is no room for creativity in the corporate world. Creativity involves risk. Business doesn't like risk. Risk costs money with no guarantee of return. This lack of risk has also killed the music industry.

Does this mean that rock and roll itself is dead? Yes and no. There will always be people making music, much of which will rock (some might even roll!). But will the average person ever hear it? No. People don't go out to experience live music like they used to. You can blame that on whatever your like...the fact remains, people aren't filling the bars to see bands. They want FREE. They want NO COVER CHARGE, cheap drinks, and a good time. Bands cannot tour for free. There are just too many expenses. Venues often cannot afford to pay bands. Each venue has it's own expenses. A lot of venues have gone to the showcase format, which is to say having 3-4 (and sometimes more) bands per night, in hopes that more bands will translate to more asses in seats drinking beer. This only works on rare occasions. There is too much down time between bands, one bands crowd (usually friends and family) will leave when the band they came to see is finished. Money isn't being made. After a while, the venue can no longer support having live music...because, again, the so-called fans no longer support it.

No, rock and roll is not dead...but the industry is. The music will always be made...but YOU will probably never get the chance to hear it. There is no NEXT BIG THING on the horizon. All that's left is a rehash of yesterday's music. At my age, I already know what I like and I have a large (and ever-growing) music collection. But...I know I would like to hear something new and mind-blowing. Once in a blue moon I get to...because I actively look for it. Sadly, most of what I hear is the same old thing being played to a smaller and smaller audience.

NOTE: To those of you who don't know me, I'm a musician, a composer, a writer/reviewer/journalist, sometime PR guy, sometime door man, sometime session musician. I have been blessed in this life...but I too am starving. I get to see the side of the music industry that you don't. I get to see performers/venues/labels scrambling trying to figure out where the crowds and the money are. I'm also the guy who used to make a nice living...and now is keeping busy trying to keep the lights on. I've been doing this for so long that I don't know what else I can do. I also know how important music is...and that I'll keep on doing what I can to keep it going.  

The Reverend, Monsters, And A Case Of Vertigogo

Last night, I got to witness a band I've waited a few years to see: The Monsters.

If you're not hip to them, that's OK. You will be...eventually. You might not dig them...and I don't really care if you do. I do. These cats, especially their front man, have had a profound effect on me and my music.

A couple of years ago, I had become increasingly bored with music. I had spent a couple of years indulging my lifelong love of country blues. I had all but stopped playing electric music. I watched as the local music scene continued to crumble, and really wasn't hearing much from anywhere else that really moved me. My health and finances prevented me from touring (still the case), which is where I've long found new ideas and new music.

It's always out there...it's a matter of finding it.

Around that time, Dave Alvin had posted a video online of some great old RAW gospel blues. I mean it was primitive as anything...but extremely powerful. I found it invigorating! A few days later, like the music junkie I am, I went in search of my next fix. I went back to YouTube, looking for more raw, primitive, trashy blues.

What I found instead was Reverend Beat Man and The Monsters.

Long story short, I followed that YouTube rabbit hole and came across some stuff that I liked, and a lot more that just sat there. I eventually came across a trailer for a documentary on Voodoo Rhythm Records...owned and run by the Swiss madman, Reverend Beat Man.  This seriously piqued my interest. This cat sees music very much like I do. He gets what it's about. He understands that rock and roll is raw, primitive, loud, scary, beautifully ugly...and often "don't sell shit". Yet, he keeps pressing these records. He's an admitted rock & roll junkie.

When I first watched the video for "More You Talk Less I Hear" by his band The Monsters, I was hooked! I can liken it best to the first time I heard Link Wray (and that was a long, long time ago). It was loud, it was noisy, it was everything it should be and more. I checked out every video I could find (and spent what I could downloading songs). Each song was, at least to me, mind blowing. Even my girlfriend was digging it...and we rarely agree on music.



I saw a video by Reverend Beat Man, minus his Monsters, called "I See The Light". I was wondering if it was his take on Hank Sr. Um...no, I don't think so. This was closer to Hasil Adkins (who's music I love!). But it was nastier....trashier. "BLOOZ TRASH!" The lyrics were insane! This is notable as English is not the man's native language...yet he has a better grasp of it than most Americans. I'm always impressed when someone can write lyrics in a different language...especially good lyrics! And damn...dude has a sense of humor too! It's not always easy to convey humor through music...but the Reverend can.



This music moved me! It's raw and primitive intensity is what true rock and roll is about. It's more punk than punk, more real backwoods hillbilly than any rockabilly band, and trashier than any garage band would ever dare to be. I played it for my band mates in The Bessemers, and posted Beat Man and Monsters videos all over my Facebooger page. A few friends picked up on it...but surprisingly, nowhere near as many as I thought would. Oh well...no accounting for taste.

Like I said, this music had a profound effect on me. I plugged the guitar back in, turned up the volume, and stripped my sound down to the bare essentials. I was moved to write and record a song, "Voodoo Cockatoo", which I think contains some of my most inventive lyrics ever. A friend recently likened it to a twisted novel. I took it into the studio and recorded a great version...which remains unfinished. A friend was going to come in from LA to play on it...but his career has taken a wonderful upswing as of late, so the song waits....for now.

For the past two years I've been waiting for Reverend Beat Man, with or without The Monsters, to come somewhere close enough to get to. Finances have been non-existent, but I can usually find my way into a good show. I lucked out on this one! Get Hip Records brought them in for a small show...and did I mention it was a FREE show? There was a donation box for those who felt so-compelled. The suggestion donation? Five measly bucks. If these cats had only played for 15 minutes, it would have been worth it. I took my girlfriend as an early birthday present, and I happily stuffed a few fives into the donation box. Sadly, I noticed many who did not.

Also on the bill were my friends Vertigo Go...a great instrumental band. I hate to use the term "surf band"...because no, these ain't all surfing songs....and I doubt any of these guys are surfers. Not many crankin' waves on our three rivers. The gal and I got there early. Early enough, in fact, to spend some time hanging out with my buddy Gary (Vertigo Go's drummer) out front, and caught a smoke or two.

It always pays to be early, especially for a small show. You get your choice of the best spot in the house (I prefer to hear the stage sound, rather than the PA), you're usually treated to some excellent music by a local or lesser known band, and in this case, we got to meet Reverend Beat Man and The Monsters as they arrived back at the venue.

We spent about 20 minutes just hanging out, introducing ourselves, talking shop, etc. Beat Man is a truly nice guy and has a wickedly dark sense of humor. He joked about playing his song "Jesus", down south. He introduced the song as "about the love for a man". Down in the Bible belt...this can get you shot at. His introduction caught people's attention though, and when they realized what the song was about, there was a collective sigh of relief...Jethro and the good ol' boys didn't have to whoop some foreigner queermosexshul ass. Like I said, dude is hilarious.

I can safely announce that both bands kicked ass last night. Vertigo Go put on an amazing show, and The Monsters left the crowd begging for more. They even let one of The Knox Boys sit in, briefly, on a song, while the bass player danced.  If you've never been to Get Hip...to say the show was in 'an intimate setting' would be the most polite way to put it. The place should have been wall to wall people. But it wasn't. We've all heard the excuses: "I didn't know about it!", "I had to work!", and my fave, "I'm broke" (it was a FREE show!).  Pittsburghers just don't care that much about music anymore. I hate to say it, but this just proves it. If you don't hand deliver exactly what they think they want, when they want, and do it for free, you'll have a limited turnout. I hope this doesn't dissuade Beat Man and The Monsters from making a return trip. I'll happily do as much promo as I can. These cats are worth it!

A great big THANK YOU goes out to the folks at Get Hip for bringing this show to town. These guys are only doing 4-5 US shows this tour. If we're really lucky, they'll come back. If not...at least I can say I was there for this one! And seriously...this was one of the best shows I've experienced in a long, long time.